Παρασκευή, 15 Νοεμβρίου 2013

Fashion consciousness

Fashion is not only about cute looks or build an empire on a brand name, it’s also about consciousness. I recently came across with a, specialized in bags, brand called Angela & Roi. People there build their brand on remarkable ethical foundations, strongly believing that fashion and style can affect in a way the greater community. So they decided to run the ‘donate by color’ campaign, which is easily categorizing specific vivid colors with different causes, linked to different severe diseases. For example red is for HIV awareness.

So every time you purchase a bag in the color of your choice, you donate automatically 5$ in one of the eleven non-profit organization, which the company works with! Every bag comes with a detachable color ribbon which associates with a specific cause and an informational flyer with additional info and the explanation of each color and cause.

Also the entire handbag collection is made by fabric or vegan leather, giving to their minimal and vintage-inspired aesthetic, an ecological-friendly touch.

So go ahead! You can increase the public awareness by just being stylish!


You can shop 'donate by color' here: 

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